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Baby Formula Industry Misleads People With Its Marketing, World Health Organization Says
1 month ago - By Time
Makers of infant formula use misleading marketing and aggressive lobbying tactics to drive sales in a $55 billion-a-year industry, according to a three-paper series from the World Health Organization.
Manufacturers make unsubstantiated claims about their products, such as that they are very similar to actual breast milk or can ease infants' discomfort, say the WHO papers published Tuesday in The Lancet medical journal calling for an industry crackdown. New products, such as hypoallergenic or organic formulas or those derived from the milk of sheep and goats, are sometimes marketed with the...
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