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Gillette's New Ad On Toxic Masculinity Is Breathtaking - And Necessary

Posted On: Jan 14, 2019   |   Posted By: Scary Mommy

Gillette's New Ad On Toxic Masculinity Is Breathtaking - And Necessary

Gillette is challenging men to shave their toxic masculinity in their must-see new ad
The MeToo movement has opened a lot of conversations about the way men treat women. We know it's up to men to change their behavior, but women have been saying that for generations. We need men to hold other men accountable. Enter Gillette's powerful new ad that asks them to do exactly that.
The men's toiletry brand has had this tagline for the last 30 years: “The Best A Man Can Get.” Now, they just released an ad with a new take on that: “The Best A Man Can Get” is stopping other men, including the next generation, from harassing and mistreating women, but also from bullying each other and engaging in acts of toxic masculinity .
Here, just watch it, and try not to get chills.
The ad, targeted at men and called “We Believe,” begins with audio of news about the MeToo movement. A narrator then takes on the common phrase, “boys will be boys,” asking, “It this the best a man can get? Is it? We can't hide from it. It has gone...

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