• Brace yourself: Arrival of ‘do-it-yourself' orthodontics sparks dental turf war

    5 monthes ago - By National Post

    The introduction to Canada last month of SmileDirectClub, a mail-order teeth straightening treatment that is supervised via oral selfies and dental impressions sent to the Nashville company's contracted licensed dentists, is a classic case of industrial digital disruption.
    To judge from the acrimonious American experience since the company launched four years ago, and from the early concerns of Canadian professional associations, the road ahead could be perilous, with possible civil, regulatory, and even legislative responses. As the famously expensive world of teeth-straightening is being...
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