• Coke's Offer: $1 Million Reward For An Acceptable Sugar Substitute

    11 monthes ago - By Calorielab

    By Mike Mozart/Flickr
    Consumers Want Sweetened Drinks, Just Not with Any of the Current Sweeteners
    What follows are excerpts from an actual press release issued by the Coca-Cola company, interspersed with my own translations, interpretations, and elaborations.
    Coca-Cola is expanding its pursuit of all-natural low- or no-calorie sugar alternatives with the launch of two sweetener challenges on the HeroX crowdsourcing platform. And the company is sweetening the pot in both competitions by putting up potential prize money.
    The press release notes that Coke is “looking for new beverage...
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