• Huggies Features Dads On Diaper Boxes For The First Time, Ever

    4 monthes ago - By Scary Mommy

    Huggies knows dads are all in on diaper duty, too
    When it comes to marketing and packaging for baby items, everything is all about the moms. Huggies is making news this week for including dads, too. For the first time ever, dads will be featured on the popular diaper brand's boxes of diapers.
    Parenting is a joint effort, and dads are involved parents - gone are the Mad Men -esque days of everything baby-related falling on mom's shoulders. Which is why it's awesome that such a huge brand recognizes the importance of recognition.
    “Our goal with the packaging and the campaign is to recognize...
    Read more ...