• Birthday Loyalty Programs: A Powerful Practice-Building Opportunity

    1 month ago - By Surgical Aesthetics Magazine

    By Cheryl Whitman, Beautiful Forever Consulting
    In a successful practice, patient referrals generally account for up to 80 percent of the patient volume of the practice. An effective tool to remind patients that you are thinking of them and appreciate their patronage is remembering them on their birthdays. A patient's birthday is an excellent opportunity to make them feel special.
    Some practices send a bouquet of flowers on their VIP patients' birthdays along with handwritten notes. Women make up more than 80 percent of the aesthetic market. And while this works well for women, don't...
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