• Legal Issues: This Name's Taken

    1 month ago - By Surgical Aesthetics Magazine

    Trademark laws can help you protect your brand and avoid costly lawsuits. By Alex R. Thiersch, JD You might think your business has the greatest name in the world, but if you can't actually use it, it will do you far more harm than good. This is why it is well worth spending a few thousand dollars upfront to research existing trademarks and secure protection for your brand.
    A business' brand is among its most valuable assets. When patients think of your facility, your practice name and logo are likely the first things that enter their minds. Whether you already operate a practice or medspa...
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