• Practice Management: Internal Marketing

    26 days ago - By Surgical Aesthetics Magazine

    Strategies to increase loyalty and motivate patient referrals.Cheryl Whitman In business lexicon, internal marketing is the promotion of an organization's objectives and services to its employees with the goal of improving customer service and creating brand ambassadors. In the service industry, it also refers to the practice of promoting your services to existing clients to increase loyalty and motivate referrals. Combining both of these efforts is key to practice growth.
    There are many advantages to internal marketing. First, you already know your patients and your staff. This makes...
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