• Merz Launches new XEOMIN “Later Haters” Campaign

    2 days ago - By Surgical Aesthetics Magazine

    Merz Americas, a division of Merz Aesthetics, has launched a new consumer-facing advertising campaign for Xeomin called “Later Haters,” which calls for women to “X out” judgment, stop apologizing for caring about how they look and put an end to feeling guilty about their self-care routines.
    Merz' marketing team brought together groups of girlfriends to learn more about their views on beauty. In the course of these conversations, the women revealed that they wanted to embrace their self-confidence and make choices about looking and feeling their best without guilt or judgment. The company...
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